The disconnected way
Rebuild the brief at every handoff.
- Search for the latest source.
- Translate strategy into another tool.
- Review work without its reason.
All agents
Strategy agent · Available
Turn what your brand knows into context every agent can use.
Reads your website and connected files, then holds positioning, audiences, voice, visual rules, proof and prohibited claims as structured brand memory.
The Obelo loop
Keep the decision attached.
- Start from reviewed company context.
- Carry campaign intent into the work.
- Return the result and its rationale.
What goes in
Public website
Brand guidelines
Research and positioning files
What it does
Extracts named brand fields
Flags contradictions and missing proof
Keeps an editable source of truth
What comes back
Positioning record
Voice and vocabulary rules
Audience and visual tokens
The human boundary
Extraction is a starting point, not a final brand strategy. Your team reviews and corrects the record before it governs work.
Questions, answered
Know where the agent starts and stops.
What context does this agent need?+
It starts with the reviewed brand source, the active campaign decision and the specific public website, brand guidelines, research and positioning files.
What does the team receive?+
The agent returns reviewable work such as positioning record, voice and vocabulary rules, audience and visual tokens, with its rationale and source context attached.
Can it publish or act without approval?+
Extraction is a starting point, not a final brand strategy. Your team reviews and corrects the record before it governs work.
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