All use cases
Marketing system for B2B SaaS
Turn product knowledge into a consistent growth narrative.
Coordinate launches, education, search visibility and customer proof around the same product context instead of rewriting it for every channel.
The operating problem
What the connected system needs to solve.
SEO, social and email teach different versions
Customer proof is difficult to reuse responsibly
The workflow
From context to a repeatable rhythm.
Hold the product narrative
Ground the decision in reviewed company context.
Plan education and launches together
Build the campaign and channel roles around the objective.
Track search and answer visibility
Move approved work forward and carry accepted learning back.
Expected outcomes
A clearer operating loop.
Clearer product education
Coordinated launches
Search and AI-answer visibility
Recommended team
Agents for this model.
Brand IntelligenceCampaign StrategistCalendar OperatorReview & ReportingWays to operate
What changes when the handoffs are connected.
Loose tool stack
Fast individual outputs, but the team rebuilds context and ownership between tools.
Pieced-together team
More specialist judgement, with briefs, revisions and learning spread across inboxes.
Connected Obelo loop
One reviewed source, visible channel roles, explicit approvals and learning that returns.
Is Obelo configured specifically for b2b saas?+
Yes. The operating loop stays consistent, but the recommended agents, channel roles, review rhythm and outputs are shaped around the realities of b2b saas.
What does the team approve?+
People approve the campaign decision, material claims and any work that will publish. Obelo keeps each approval attached to the context it governs.
Can we keep our current tools?+
Yes. Obelo is designed to coordinate the tools and accounts you already own, while making their handoffs and decision state visible.
Start with the company you already have
Build a connected marketing system for b2b saas.
Join the waitlist
Invite-only for now. No card required.