Turn a product goal into a campaign brief
Build a campaign brief for [objective]. Use the approved brand source, show the audience tension, message hierarchy, proof required, channel roles and the decisions that still need a human owner.
Prompt library
Better starting points for serious marketing work.
Use these prompts anywhere. In Obelo, the brand source and campaign context are already connected, so you spend less time rebuilding the brief.
Challenge a positioning statement
Review this positioning statement against the brand source and competitor set. Identify what is distinctive, generic or unsupported and propose three sharper directions without inventing claims.
Create a month with campaign balance
Create a four-week calendar for [campaign]. Balance awareness, education, proof, community and conversion. Give every slot an audience, objective, channel role and rationale.
Rewrite one idea for five channels
Adapt this approved campaign idea for LinkedIn, Instagram, X, email and a website article. Keep the argument and proof constant; change hook, structure, pacing and action.
Run a pre-review brand check
Check this asset against the approved voice, vocabulary, visual, brief and claim rules. Return pass, revise or escalate, with the exact rule and proposed correction.
Build an authority topic map
Create a topic map for [category]. Organize decision-driving buyer questions by awareness stage, connect each to our strongest existing source and identify evidence gaps.
Write a useful client approval note
Prepare an approval note for this campaign asset. Include the objective, audience, strategic reason, checks passed, exact decision required and deadline.
Run a campaign retrospective
Compare campaign results to the original audience, message and channel hypotheses. Separate durable learning from one-off events and propose only updates the evidence supports.