The disconnected way
Rebuild the brief at every handoff.
- Search for the latest source.
- Translate strategy into another tool.
- Review work without its reason.
All agents
Campaigns agent · Private beta
Create to the brief, then refuse the work that misses.
Produces channel-specific copy and editable creative from the campaign brief, then checks each asset against brand rules before review.
The Obelo loop
Keep the decision attached.
- Start from reviewed company context.
- Carry campaign intent into the work.
- Return the result and its rationale.
What goes in
Production brief
Brand rules
Channel format
What it does
Writes and composes per channel
Checks voice, visual and claim rules
Returns failures for another pass
What comes back
Copy variants
Editable campaign creative
Quality notes and approval state
The human boundary
The quality gate enforces the rules recorded in Obelo. It is not a legal or regulatory review.
Questions, answered
Know where the agent starts and stops.
What context does this agent need?+
It starts with the reviewed brand source, the active campaign decision and the specific production brief, brand rules, channel format.
What does the team receive?+
The agent returns reviewable work such as copy variants, editable campaign creative, quality notes and approval state, with its rationale and source context attached.
Can it publish or act without approval?+
The quality gate enforces the rules recorded in Obelo. It is not a legal or regulatory review.
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