The disconnected way
Rebuild the brief at every handoff.
- Search for the latest source.
- Translate strategy into another tool.
- Review work without its reason.
All agents
Results agent · Private beta
Turn market movement into a planning input, not another feed.
Watches the categories, competitors and topics your brand cares about, then surfaces changes that can alter an active plan.
The Obelo loop
Keep the decision attached.
- Start from reviewed company context.
- Carry campaign intent into the work.
- Return the result and its rationale.
What goes in
Tracked topics
Competitor set
Campaign objectives
What it does
Clusters repeated movement
Scores relevance to the brand
Connects a signal to a planning decision
What comes back
Signal brief
Competitor movement
Recommended planning update
The human boundary
Signals are evidence for a decision, not instructions to chase every trend.
Questions, answered
Know where the agent starts and stops.
What context does this agent need?+
It starts with the reviewed brand source, the active campaign decision and the specific tracked topics, competitor set, campaign objectives.
What does the team receive?+
The agent returns reviewable work such as signal brief, competitor movement, recommended planning update, with its rationale and source context attached.
Can it publish or act without approval?+
Signals are evidence for a decision, not instructions to chase every trend.
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