Step 1
Set the campaign ratio
Collect the sources and name the accountable human owner before work begins.
Planning playbook · 40 min
Create a calendar with reasons attached
Give every content slot an objective, audience and role in the campaign.
Step 2
Add relevant moments
Keep the context, rationale and review state attached as the work moves to the next stage.
Step 3
Write the slot rationale
Keep the context, rationale and review state attached as the work moves to the next stage.
Step 4
Run the balance check
Review the result, record the accepted decision and carry only defensible learning forward.
Start with the company you already have
Run the playbook inside one connected workspace.
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