The review tax
Fast generation often creates slow teams. When every output reaches a person, the human becomes the cleanup layer.
Check against recorded rules
A useful quality gate tests the asset against the same brand, brief and claim constraints that created it.
- Voice and vocabulary
- Visual composition rules
- Campaign brief alignment
- Sensitive or unsupported claims
Refuse, revise, then surface
Failed work should go around again with a stated reason. The reviewer should see the pass and the audit trail.