Obelo skills
Focused methods for the work between strategy and results.
Each skill names the inputs, decisions and review boundary behind a useful marketing outcome. Use the method on its own or run it with the matching Obelo specialist.
Extracts named brand fields
Reads your website and connected files, then holds positioning, audiences, voice, visual rules, proof and prohibited claims as structured brand memory.
StrategyFrames the audience and tension
Turns a commercial objective into an audience, angle, message hierarchy, channel role and campaign plan grounded in the shared brand source.
CampaignsBalances campaign objectives
Builds a reviewable month of work from the approved strategy, relevant moments, channel cadence and what the previous campaign taught you.
CampaignsWrites and composes per channel
Produces channel-specific copy and editable creative from the campaign brief, then checks each asset against brand rules before review.
ChannelsQueues channel-native variants
Holds approved posts in one queue, applies channel-specific delivery rules and reports failures instead of silently losing work.
ChannelsMonitors search movement
Connects search data, site content and brand topics to identify visibility gaps across traditional search and AI-generated answers.
ResultsClusters repeated movement
Watches the categories, competitors and topics your brand cares about, then surfaces changes that can alter an active plan.
ResultsCreates focused review links
Packages the work, rationale, checks and performance into a focused approval and reporting experience for clients and stakeholders.
Start with the company you already have
Put a repeatable skill inside the connected loop.
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